Level 4 Sales Executive
Course Outline
The Sales Executive apprenticeships is a comprehensive program tailored for sales professionals aspiring to reach supervisory levels. Designed for individuals operating in both Business to Business (B2B) and Business to Consumer (B2C) markets, this course focuses on advanced sales strategies, from effective planning and end-to-end customer interactions to internal sales process management. With a strong emphasis on retaining existing customers, generating new business, and developing lasting relationships, participants will become experts in analysing customer needs, aligning product features with requirements, and ensuring a positive customer experience.
Suitable for those with titles such as; Sales Consultant, Sales Specialist, Sales Advisor, Sales Development Representative, Business Development Executive, and Field Sales Executive.
Duration: 12 months + EPA
Cost : £6,000 | 5% Contribution: £300
Entry Requirements:
- 4 / C or above GCSE Maths & English
Course Content
Sales Fundamentals
Explore the impact of various sales environments on their role and how to apply sales life cycle theory.
Learn about the differences between relationship & transactional sales strategies.
Identify customer needs through effective questioning & develop strong communication skills.
Sales Planning
Discover how to prioritise accounts and maximise account value to overachieve on their targets.
Learn how to perform effective market research and intelligence gathering to develop new business opportunities using internal & external data.
Learn how to target their activity to appropriate potential clients to ensure a healthy pipeline of opportunity.
Negotiation
Explore the techniques for successful objection handling and closing sales effectively.
How to negotiate with clients and the importance of social selling.
Learn the principle of project management and how to implement them in a sales life cycle.
Closing
Develop the ability to read verbal & non-verbal buying signals for their prospects to enhance their ability to close sales.
Learn the importance of closing sales ethically for their own and their organisation's repuations.
Role play a range of closing scenarios to learn the art of closing a deal in any situation.
Presentation Skills
Explore various styles of presentation and a range of effective presentation techniques to be used in the sales process.
Learn the best practice for different mediums, including face-to-face and online.
Learn how to create effective slide decks and materials to supplement their presentations and truly delight prospects.
Customer Experience
Discover the importance of providing a high-quality customer experience at every stage of the customer journey and beyond.
Learn how to apply knowledge of their own customers to create a unique customer experience.
Realised the importance of proactive customer service in sales to protect their brand and prevent future crises that may damage their reputation or cost sales opportunities.
Ethics in Sales
Explore the concepts of ethics and integrity to discover their importance in the sales environment.
Assess sales practices for ethical behaviours and how to apply ethical sales tactics in their own work.
Learn about ethical frameworks affective the sales environment and how to adhere to their requirements.
EPA Readiness: Portfolio
Prepare for Gateway by writing up a work based project and consolidate the portfolio created over the course.
- Work-based project
- Presentation
- Professional discussion