Level 3 Multi-Channel Marketer
Course Outline
This course prepares individuals for the role of a multi-channel marketer, situated in diverse organisations across various sectors such as finance, construction, healthcare, IT, and more.
Multi-channel marketers work within marketing teams, contributing to the implementation of marketing strategies, overseeing day-to-day activities, and coordinating campaigns across multiple platforms to drive customer engagement.
They interact with internal and external stakeholders, conduct market research, and manage marketing administration activities, demonstrating autonomy within agreed budgets and reporting to senior stakeholders.
Suitable for those with titles such as; Digital Communications Assistant, Digital Marketing Assistant, Marketing Administrator, Marketing Assistant, Marketing Communications Assistant, Marketing Junior, Social Media Assistant
Duration: 12 months + EPA
Cost : £11,000 | 5% Contribution: £550
Entry Requirements:
- 4 / C or above GCSE Maths & English
Course Content
Foundations of Marketing
Introduces marketing theory, the 7Ps, and essential concepts. Discusses the marketing mix, promotional mix, and their alignment with business objectives and structure
Strategic Marketing Management
Covers market segmentation, target audiences, and brand guidelines. Emphasises competitor analysis, brand theory, and creative approaches for campaign development.
Content Marketing Strategies
Explores content creation principles, design, and copywriting. Discusses current technologies impacting marketing and the principles of content marketing. Focus on creative approaches and audience insight.
Customer-Centric Marketing
Examines the customer life cycle, sales funnel, marketing channels, and social media strategies. Includes mapping the customer journey, website analysis, and segmenting audiences for effective targeting.
Digital Marketing Essentials
Covers SEO fundamentals, CRM, marketing campaigns, and Google Ads. Discusses marketing plans, CRM tools, and practical aspects like briefing external suppliers and implementing campaigns.
Ethics & Quality Assurance in Marketing
Addresses regulatory requirements, ethics, and quality management in marketing. Includes data protection, GDPR, ethical marketing principles, and quality assurance for online and offline assets.
Effective Team Work & Campaign Management
Focuses on teamwork, project management fundamentals, and overseeing marketing campaigns. Includes budget management, ROI measurement, and regular campaign reviews for optimisation.
Google Analytics Basics
Introduces Google Analytics, focusing on setup and usage. Emphasises the identification and use of data and technologies to achieve marketing objectives.
Advanced Google Analytics
Advances the understanding of Google Analytics. Covers monitoring, amending campaigns to meet budgets, and analytics advancements.
Comprehensive Campaign Management
Covers the campaign management process, tools, and legal compliance. Includes organising offline and digital assets, utilising project management tools, and creating spreadsheets for planning.
Technology in Marketing
Explores internet, cloud, AI, and machine learning in marketing. Discusses website optimisation, content management, and campaign optimisation, including domains, servers, and hosting.
Advanced Campaign Optimisation
Focuses on advanced campaign optimisation, evaluation, and data analysis. Includes metrics for delivery and evaluation, impact on customer service, and adapting communications for stakeholders and internal audiences.